Every day is somebody’s something-day, and every year there are lists of them. Posting about each is a reliable way to look like everyone else. Posting about the right few can be genuinely useful.
Choose with three questions
- 1Does it connect to what you do or believe, and not just to what is trending?
- 2Can you add something of your own?
- 3Would you mark it if nobody were watching?
Know where your audience is
Holidays differ by country, religion and region, and some are observed on different dates. If your readers live in several places, check where each one matters, and do not assume that yours is shared by all.
Handle with care
- Solemn days, such as days of remembrance, are not marketing opportunities. A quiet, sincere message, or no post at all, is better than a promotion.
- Awareness days for health and social causes: join only if you have a real connection or contribution, and say what it is.
- Check the meaning, and any history you are not aware of, before you use a hashtag or a greeting.
Plan them early
Pick your dozen dates for the year, write the posts a few weeks ahead and schedule them. Read them again the day before, because the world can change. Our article on things you should not schedule explains why.
Skip without guilt
Nobody keeps score. A year of five well-chosen days beats a year of fifty forced ones.
Make a list of the dates you will mark this year. Cross out half.