Feeds keep moving; two things on a profile do not. A pinned comment sits at the top of the comments under a post. A highlight is a row of saved stories under your bio. Neither needs a schedule, and both answer questions every new visitor has.
The pinned comment
Networks let you pin a few comments to the top of a post. Use the spot for what a reader needs next:
- The next step: a link where it can be clicked, or a plain sentence saying where to find it where it cannot.
- The answer to the question everybody asks under this post.
- A correction, if you got something wrong. Pinned, it reads as honest, not embarrassing.
- A friendly question that starts the conversation you want.
Highlights
A highlight keeps a set of stories on your profile after the day is over. Treat the row as the front page for someone who has never seen you: four or five covers, each with a short, plain name.
- Start here: what you do, in a few frames.
- Prices, or how to order.
- Questions people ask.
- The work, or the results.
- The people, the place — whatever makes it real.
Keep them alive
Both go stale. Look at yours every few months: is the price still right, is the link still live, does “start here” still say what you do? A pinned comment with last year’s offer is worse than none.
A cheap win
If you do one thing from this article, pin a comment on your most-seen post. It takes thirty seconds and is read by every new visitor who finds that post, for as long as it is found.
Open your profile as a stranger would. The first screen is made of the things you pinned and the things you saved. Make them say something.