On most networks you never think about structure. On Pinterest the structure is part of what gets found: a board has a title and a description, and a search can land on the board itself, not only on a single pin.
Name a board like a search
“Small balcony ideas” is a board somebody can find. “My favourites” and “Summer” are labels for yourself. Give each board a plain title that says what is on it and a one-sentence description that uses the same words once.
Fewer boards, each one full
- Five to ten boards that each hold a real collection are better than forty with three pins apiece.
- If you cannot tell which board a pin belongs to, the boards overlap. Merge them.
- A board that has not had a new pin in a year is clutter. Archive it.
Where new pins go
Pin to the most specific board first. A pin on exactly the right board is shown to the right people; the same pin on a vague one is shown to nobody in particular. Postgust publishes to one board per connection, so decide which board a given account is for before you connect it.
Keep a private place for drafts
Pinterest has secret boards that only you can see. Use one to collect things you may pin later, so the public boards stay tidy.
Open your profile as a visitor would. If the board titles do not tell you what the account is about, rename them.