Artists and musicians often find promotion harder than the work, because it feels like begging. It helps to remember what people follow a maker for: not the product page, but the making — how it came about, what it sounds or looks like halfway through, what it is about.
Show the work in motion
- A fifteen-second clip of the part you are proud of. Not the whole piece; the best part.
- The sketch, the rough take, the version before. People like to watch something get better.
- The story: what it is about, who it is for, what you changed your mind on.
- The tools and the room. A desk, an instrument, a window.
A rhythm around a release
- 1Before: a few short glimpses over the weeks leading up. Not a countdown shouted daily.
- 2The day: one clear post with where to find it, and a link that does not change.
- 3After: the reaction, the thank-yous, the piece in use — where its life begins.
Make the next step obvious
One link, always in the same place. A person who liked the clip should reach the full piece in one tap. Do not make them search.
Keep a bit of yourself
You are allowed to be mostly about the work. You are also allowed to post a photo of the dog. People remember the person behind the art, and a feed with one human thing in five posts reads as warm, not cluttered.
Post the clip first, the link second, the thank-you third. Most accounts only do the second.