Nobody follows an account to be advertised to, and nobody minds seeing the thing they came for. The difference between the two is whether the post is about the buyer’s question or the seller’s wish. A feed made only of announcements gets ignored; a feed with no way to buy gets admired and passed by.
What sells without shouting
- The work in progress. People trust what they have watched being made.
- The result, with the real details: size, materials, how long it took.
- The answer to the question you keep being asked. Each of those is a customer’s doubt, written out for you.
- A customer’s own words, with their permission.
- The price, said plainly. Hiding it makes people assume it is higher.
How often to ask
Ask clearly, and ask rarely enough that it is noticed. One post in several with a direct “here is how to order” is plenty. Put the how — a link, a message, a form — somewhere that does not change, so people know where to go without searching.
Make buying easy
Every step between “I want this” and “I have asked for it” loses some people. If they must scroll for a price, search for a link and then guess what to write, most will not. Say what to send, and where.
Answer fast
When somebody does ask, the first hour is when they are keenest. A reply the same day closes more than a better offer next week. This is also why the inbox matters more than it looks.
Read your last ten posts as a customer. Could someone who wanted to buy work out how, without asking?