Teaching is a trust business. People will not pay to learn from someone until they have seen how that person explains. Social media is a free classroom door.
Teach something small, completely
- One technique, one example, finished. A reader should come away from the post able to do one thing.
- Resist the urge to hold back the best part. People who learn from you for free are your future students.
- Use plain language. If an expert would wince, a beginner will understand.
Show results, carefully
- Share a student’s progress only with their consent and in their own words.
- Do not promise outcomes you cannot control. Describe what people did and what happened to them, not what will happen to the reader.
- Where a result depends on effort, say so.
Build a path, not a pile
A run of posts is a pile; a course is a path. Make one post point to the next, collect a series in a highlight or a pinned post, and give the person who wants more a clear first step: a free guide, a list to join, a first lesson.
Teach in the comments
A thoughtful answer to a question is a free lesson that also shows you at work. Keep the good questions and turn the best of them into posts.
Be honest about who it is for
Say who your teaching suits and who it does not. People who sign up knowing what to expect finish more often and recommend you more.
After reading your last post, could someone do something they could not do before? If not, it was a promotion, not a lesson.