The work is easy to describe and hard to hand over, because most of it lives in a head — who we are, what we would never say, whose photograph that is.
Access, without a shared password
Roles, not credentials. Every network has them, and they let you remove one person without changing anything for everyone else. Sharing a login is how a business ends up locked out of its own account by somebody who left in March.
Approval, as a state and not a chat
The post has a state: written, approved, scheduled. Anything else — screenshots by email, a voice note of changes, somebody retyping the approved version — produces a version that nobody has actually read in the form it goes out in.
What to write down before they start
- The voice page — three adjectives, the words you do not use, examples
- What needs approval and what does not
- Who answers a complaint, and how fast
- What to do when something breaks and nobody replies
Give the last one a real answer. “Wait for me” fails on the one weekend it matters, and the person you hired will make the decision anyway — better it is one you agreed on.